DEPICT THE ROLE OF FACTORS AFFECTING BEHAVIOR OF INVESTORS TOWARD SETTING THE INVESTMENT AVENUES AND CHOOSING THE BEST INVESTMENT PLATFORM: AN EMPIRICAL ANALYSIS

The present study depicts the role of various factors affecting behavior investors towards set investment platforms and their priorities in choosing best avenues. Its first aim is to get fully acquainted with factors: Demographics other influencing investors' second find platform Indian financial system. third one perceives perceptions while priority selecting platform. And fourth measures relationship between mainly concerns focuses on generating new epistemology (knowledge) decisions effect for investments, simultaneously getting a conceptual framework Financial Behavior & Attitude glimpse. This hypothesizes demographic or not relationships has conducted an empirical analysis based observation, personal experience, data collection through generated questionnaire links shared target audience. audience housewives, daily wage earners, working professionals, government employees, businessmen, sample size 160. measurement are Percentage Analysis, T-test, ANOVA.